Determining
the kind of business you want to have
After
you decide you’re going to start your own home-based business, you have to
answer two questions: Exactly what kind of home-based business do you want to
start, and what’s the best way to market your products or services? You
basically have two types of home-based businesses to choose from: businesses
you start from scratch and businesses you buy. The latter category is further
split into three types: franchises, direct-selling opportunities, and business
opportunities. Whether you prefer to march to your own drummer and start your
business from the ground up or get a business-in-a-box depends on your personal
preferences.
The
advantage of a business you start from scratch is that you can mold it to fit
your preferences and the existing and emerging markets, which provides you with
a boundless variety of possibilities. Businesses started from scratch account
for the majority of viable, full-time businesses — in other words, they tend to
be more successful over the long run than businesses you can buy. In their book
Finding Your Perfect Work (Tarcher), Paul and Sarah provide characteristics of
more than 1,500 self-employment careers, along with hundreds of examples of
unique businesses that people have carved out for themselves.
If
you have a business idea that doesn’t fit an existing category, you can get feedback
on your business concept at www.conceptfeedback.com. Each type of home business that
you can buy, on the other hand, has its own spin. The following illustrates how
the three types are different from one another.
Franchise
A
franchise is an agreement in which one business grants another business the
right to distribute its products or services. Some common home-based franchises
include the following:
·
Aussie
Pet Mobile (mobile pet grooming)
·
Jani-King
(commercial cleaning service)
·
Jazzercise
(dance/exercise classes)
·
ServiceMaster
Clean (cleaning service)
·
Snap-On
Tools (professional tools and equipment)
Direct
selling
Direct
selling involves selling consumer products or services in a person-to-person
manner, away from a fixed retail location. The two main types of direct-selling
opportunities are:
1.
Single-level
marketing: Making money by buying products from a parent company and then
selling those products directly to customers
2.
Multi-level
marketing: Making money through single-level marketing and by sponsoring new
direct sellers
Some
common home-based direct-selling opportunities include the following:
·
Shaklee
(household cleaning products)
·
The
Pampered Chef (kitchen tools)
·
Green
Irene (green products and consulting)
·
Longaberger
Company (baskets)
·
Mary
Kay, Inc. (cosmetics)
·
Fuller
Brush Company (household and personal-care products)
Business
opportunity
A
business opportunity is an idea, product, system, or service that someone develops
and offers to sell to others to help them start their own, similar businesses.
With a business opportunity, your customers and clients pay you directly when you
deliver a product or service to them. (Another way to think of a business
opportunity is that it’s any business concept you can buy from someone else
that isn’t direct selling or franchising.) Here are several examples of
business opportunities that you can easily run out of your home:
·
Astro
Events of America (inflatable party rentals)
·
Debt
Zero LLC (debt settlement)
·
ClosetMaid
(storage and organizational products)
·
Vendstar
(bulk-candy vending machines)
Interested
in how to find more companies and how to get in touch with them? Entrepreneur
Media - www.entrepreneur.com and www.gosmallbiz.com have extensive information on
business opportunities you can buy. You can also do a search on Google, using
the keywords business opportunity.
After
you decide on a business, you have to find the money to get it started. Then
you have to market your products or services and persuade people to buy them.
You can choose conventional methods of promotion, such as advertising and
public relations, or you can leverage new selling opportunities, such as the
Internet, to your advantage. Or you can (and probably should) do both.
It’s
your choice — you’re the boss!